Unlike a large number of other brands that buy pre-designed products, the design and innovation are the key points of difference that set Chasebaits apart from the competition. Every element of the lure design is broken down and developed, from aesthetic and model design, swim actions, materials used, the attention to detail and manufacturing techniques, hook designs, attracting features like rattles and scents, colours to suit species targeting and regions. This design process can take anywhere between 9 - 24 months.